K-BEAUTY EXPORT & DISTRIBUTION

The Right Channels,
Move K-Beauty Forward.

DNM International is a K-beauty export and distribution company built on 10+ years of retail sourcing experience at Shinsegae, Emart, and SSG.COM, connecting K-beauty brands directly to trusted distribution partners in Laos and the Czech Republic.

2025
Founded
300+
Brands Handled
30+
Active Export Markets
10+ Years
Retail Sourcing Experience
ABOUT

Those who know the channel,
move the brand.

DNM International is an export and distribution company connecting K-beauty cosmetics with consumers abroad. CEO Dustin Son built his career in overseas sourcing at Shinsegae and Emart, as an MD at SSG.COM, and as an MD at Shinsegae TV Shopping — learning firsthand which products sell through which channels.

This is more than export agency work — it runs on relationships with proven local partners. In Laos, KOLAO Group connects DNM to NoBrand, Emart24, and Mega Mall; in the Czech Republic, Korejska Krasa opens the door to the European market. Entry into Vietnam is currently in preparation.

  • HEADQUARTERSHanam, Gyeonggi, Korea
  • LOGISTICS CENTERIlsan, Goyang, Gyeonggi
  • FOUNDEDSeptember 2025
  • CEODustin Son
INDUSTRY OUTLOOK

K-Beauty Exports: Two Straight Years Above $10 Billion

This isn't a passing trend. Korean cosmetics have expanded into more export markets and risen to the world's No. 2 cosmetics exporter.

$11.4B
2025 Cosmetics Exports
+12.3% YoY, all-time high
$10.1B
2025 Trade Surplus
First time above $10B
202 Countries
2025 Export Destinations
Up from 172 in 2024
World No. 2
Cosmetics Exporter Ranking
2nd place, behind France
Source: Korea Ministry of Food and Drug Safety, "2025 Cosmetics Production & Trade Statistics" (published Jan. 2026)
BUSINESS 01 — EXPORT / DISTRIBUTION

Through channels already in place,
we enter with precision.

We move on relationships, not guesswork — connecting directly to proven local partners from our Hanam headquarters and Ilsan logistics center.

KOREA — Hanam HQ · Ilsan Logistics
Active
DNM–LA–01

Laos

Southeast Asia
Partner: KOLAO Group
NoBrand · Emart24 · Mega Mall
Active
DNM–CZ–01

Czech Republic

Europe
Partner: Korejska Krasa
Gateway to European distribution
In Development
DNM–VN–00

Vietnam

Africa · Central Asia (CIS)
Partner: Sourcing in progress
Market entry in preparation
BUSINESS 02 — OEM / ODM

From concept to production,
we're ready to design it together.

We're currently focused on distributing our own and partner brands and expanding export channels, and we're preparing OEM/ODM as a service supporting brands from planning through distribution, via the four-step process below.

SERVICE — PLANNED
01

Concept Planning & Manufacturer Matching

We discuss your product concept, target, and ingredient direction, then source and coordinate a manufacturer that fits.

02

Packaging & Branding

We support the full range of design needed for launch, including packaging design, logo/BI, and website/product page design.

03

Documentation Support

We handle the documentation required before and after launch, including INCI, MSDS, and COA.

04

Brand Distribution Planning

We connect the finished product to channels at home and abroad, designing everything from brand launch to global expansion on a 30+ country distribution network.

BUSINESS 03 — OUR BRANDS

Built on our distribution structure,
we design brands.

We plan and operate the distribution channels for four brands.

Flagship Brand

Wati For Skin

A skincare brand built on Active Spicule technology, and DNM International's flagship export brand.

Active SpiculeSkincareExport Flagship
Visit Official Store
Lifestyle

HeyBro

A lifestyle brand targeting male consumers, refining its lineup ahead of new market entry.

LifestyleMen's Grooming
Visit Official Store
Healthcare Device

Dr. Hands

A brand developing healthcare devices including wrist massagers, extending DNM's reach beyond beauty.

Wrist MassagerDevice
Derma Cosmetic

Dr.Papirub

A derma cosmetic brand built on skin science, formulating for sensitive skin.

DermaSensitive Skin
Visit Official Store

We've also handled distribution for 300+ additional brands.

Our network spans major K-beauty names including Anua, COSRX, SKIN1004, and LANEIGE.

Anua Beauty of Joseon COSRX TIRTIR Biodance SKIN1004 Medicube ROUND LAB romand numbuzin CLIO 3CE Rejuran LANEIGE Touch In Sol Lador Tamburins Medi Answer Ronas Blithe Neopharm Isntree
APLBSo NaturalArielOngredientsDr. MelaxinEtude HouseIlsoAXIS-YBB LabUnfaAbout MeMiracle MuseAEKYUNGRoeToustiEpictetusCellologyMerry KitOrzadRorobelDr. OracleCoringcoNutricarePAPA RECIPEWelldermaSKIN79BellaBelmonaLABIOTTEGlowTeageW.DressroomOf BaseWimiereJo Sung-ahTifitFashion CatJW PharmaceuticalBonihillKnivObjetFullyMedi TherapyIngredient EditorTONYMOLYTOCOBOWELLAGEDr.Jart+Oliveyoung PB+300 Brands
WHY DNM

We start from a different place than a typical trading company.

CategoryDNM InternationalTypical Trading Company
10+ years of hands-on retail sourcing experience
Direct, proven local partners (KOLAO Group, Korejska Krasa)
Experience planning and operating proprietary brands
Export documentation & licensing support (incl. cosmetics responsible-seller registration)
Clear OEM/ODM expansion roadmap
VISION

Expanding our channels,
preparing the next stage.

STEP 01

Stabilizing Laos & Czech Channels

Building on partnerships with KOLAO Group and Korejska Krasa, we accumulate sales data and refine logistics for existing channels.

2025 – 2026
STEP 02

Entering the Vietnamese Market

As our second Southeast Asian base, we're identifying distribution partners in Vietnam and preparing to enter new channels.

2026
STEP 03

Launching OEM/ODM Services

Drawing on accumulated distribution data, we launch OEM/ODM services supporting partner brands from concept to production.

Planned
STEP 04

Incubating Proprietary Brands

Combining export channels with OEM/ODM capabilities, we complete a structure for continuously growing proprietary brands.

Long-term
PARTNERSHIP

If your K-beauty brand is ready to go global,
partner with DNM International.

Phone
+82 10-4885-2716
Email
lumiokorea@naver.com
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res007@ymail.com
LINE
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Dustin Son
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